What's Included...
- Brand Analysis
- Competitor Brand Analysis
- Brand Touch Point Analysis Using Customer Journey Cycle
- Brand Essence/Core Discovery
- Compelling Brand Story
- Founder’s profile
- Compelling Brand Profile
- Mission
- Vision
- Values
- Go-To-Phrases
- Value proposition
- Brand Tagline (if required)
- Elevator Pitch
- Positioning Statement
- Brand Personality
- Brand Voice with content application examples
- Brand Tone with content application examples
- Brand Communication and Marketing Execution Tactics
- Brand Touch Point Communication Guide with Application Examples.
- Identity Mood Boarding (4 Concepts)
- Logo Design/ Redesign
- Logo Design Story
- Brand Colour
- Primary and Secondary Typography
- Brand Elements (Graphic Shapes, Lines, Custom Patterns)
- Social Media Branding
- All Active Social media header designs
- Social media post designs
- Social media stories designs
- Social media highlights
- Iconography
- Animated Logo Design
- Web Header Mockup
- Photography Style
- Sound Style Guide
- Presentation Mock-ups (can be used for pitch deck design)
- Brand Strategy Overview
- Brand Identity Applications and Usage Guideline
- Logo Construction Story
- Logo usage and placement
- Logo misuse
- Colour System
- Colour Misuse
- Typography Hierarchy
- Brand Architecture
- Visual Aesthetic
- Instagram Layout arrangement
- Brand Style & Identity Rules for Third-Party Use
- 2 Weeks Complementary Brand Transition Management Across all Brand TouchPoint