What's Included...
- Brand Discovery
- Comprehensive Brand Analysis
- Competitor Brand Analysis
- Brand Essence/Core Discovery
- Compelling Brand Story
- Compelling Brand Profile
- Mission
- Vision
- Values
- Go-To-Phrases
- Value proposition
- Brand Tagline (if required)
- Positioning Statement
- Brand Personality
- Brand Voice with content application examples
- Brand Tone with content application examples
- Brand Communication and Marketing Execution Tactics
- Identity Mood Boarding (2 Concepts)
- Logo Design/ Redesign
- Brand Colour
- Primary and Secondary Typography
- Brand Elements (Graphic Shapes, Lines)
- Custom Patterns
- Social Media Branding (3 platforms)
- Social media header designs
- Social media post designs
- Social media stories designs
- Social media highlights
- Iconography
- Web Header Mock Up
- Photography Style
- Brand Strategy Overview
- Brand Identity Applications and Usage Guideline
- Logo usage and placement
- Logo misuse
- Colour System
- Colour Misuse
- Typography
- Typography Usage & Hierarchy
- Brand Architecture
- Visual Aesthetic
- Instagram Layout arrangement